Since 2020, the FemAging Project has delivered unique, market-shaping original research and analysis on the unique health, wellness, product preferences and technology adoption patterns of women ages 40+.
Produced with the support of AARP, the report features the FemAging Index, a nationally representative survey of 1,000 U.S. women ages 40-65, and introduces the 2023 FemAging Tech Champions, 20 global innovators developing groundbreaking innovations for older women.